Marketing Consultants for It’s Showtime NYC
1. Interim Social Media Marketing/Digital Content Coordinator (Immediate Need)
2. Digital Marketing Strategist
3. Social Media Manager/Marketing Coordinator
4. Digital Content Producer
5. Membership Marketer
Dancing in the Streets, Inc. is a Bronx-based non-profit arts organization founded in 1984. Five years ago, the Mayor’s office asked Dancing in the Streets to start the program, It’s Showtime NYC (IST) to provide work opportunities and career development for NYC’s subway and street dancers, as a legal alternative to dancing on the subways. Over the years the program has evolved through collaborative teamwork between the dancers, a small team of dedicated program administrators, outside consultants and advisors, a range of funders and the Board of Directors of Dancing in the Streets.
In the early years, IST dancers were invited to weekly open session rehearsals and were provided pre-paid permits to perform legally in parks. Currently our dancers participate in paid rehearsals, collaborate with major street dance choreographers, and are developing a repertory that we aim to tour to performing arts stages and festivals. Our dancers have also received basic training in dance-teaching, choreography, commercial shoot work, marketing, branding, administrative skills, production management and dance-tourism and several of our dancers are currently in roles of managers-in-training. Through IST, dancers have received work as: performers at the MET Museum, the Shed, Abrons, SummerStage, Jacob’s Pillow, Weeksville, HarlemStage, Apollo; recent commercial work for Coach, AT&T, and New Balance; as teachers at a number of public schools and community centers; as dance-tourism guides through our self-generated program marketed through Airbnb and Expedia; and they have toured France, Brazil and the Netherlands. The dancers also attend regular group and support discussions. Dancers also receive on-going coaching on work skills, etiquette, conflict resolution and time management. The program is funded through grants & donors as well as performance, teaching and tourism-guide fees.
IST dancers participate in a number of group decisions and inclusive discussions.
During COVID-19 dancers are rehearsing and meeting online via zoom. As performing arts work and other in-person jobs are unavailable during the pandemic, we must now turn our attention to creating more online branding and profile for the program and our dancers.
New Digital Content to possibly include: street dance battle, new digital dance pieces, bio-videos on dancers, serial campaigns, digital street dance tours of the South Bronx, EPK’s for bookings, press, funders; digital dance classes; donation campaigns
Interim Social Media Marketing/Digital Content Coordinator
Independent Contractor, Sept-Oct, 2020, part time, paid hourly
Work will be remote during COVID-19. In-person work will be optional but not required.
There is potential for this job to become more ongoing, with increased hours, and grow into more responsibilities in Oct.
Reports to Executive Director (ED), Dancing in the Streets
Complete current productions of 2-4 short digital content projects for social media/outreach that features dancers performing;
Seek input from dancers;
Lead IST media training/coaching sessions on Mondays 4:00 pm – 6:00 pm via zoom as needed;
Coordinate professional cinematographer, editor, director as needed, to assemble series as finished piece; manage budget; manage production;
Basic website updates (WIX, Squarespace);
Work with ED to secure new logo for IST;
Market digital contents to generate traffic to IST social media pages; utilize free Google Ad account;
Train and supervise two-three IST dancers to assist in executing digital marketing campaigns to maximize audience reach;
Market series online and maximize IST’s Google Ad account ($10,000 of free google ads/month);
Generate a final report due last week of Oct.
Possible Additional Projects:
Work with Dancing in the Streets Board Marketing Committee or strategist to begin building longer term strategy for IST’s for upcoming year;
Help Executive Director with search for Designer, Digital Strategist, Marketing Coach/Teacher, Online Fundraiser who can set up fundraising platform for dancers;
While not part of this initial project, this consultancy has potential to grow into ADDITIONAL OPPORTUNITIES (with additional hours in the later Fall, which could include the following (TBD):
Work with the Marketing Committee to create a longer term marketing and branding strategic plan for IST
Work with Executive Director to create job descriptions and begin search for additional consultants including Graphic Artist, Website upgrades and updates for www.itshowtime.nyc and www.dancinginthestreets.org (WIX and SquareSpace platforms subject to change); Online Fundraising consultant; Digital Strategist/Social Media Marketer; Digital Media Content Producer
ONGOING and PROJECT BASED Consultancies
Independent Contractors, part-time, paid per project or hourly
Candidates are welcome to apply for more than one position, or suggest how they could fulfill a range of duties.
Reports to Executive Director (ED), Dancing in the Streets
All projects currently remote. In-person work is optional and not mandatory during COVID-19.
Digital Marketing Strategist Job Description:
Work with Marketing Committee, IST Dancers, IST Directors to recommend and create strategies and digital content
for social media, website, fundraising, press and marketing purposes;
Prioritize dancer and choreographer(s)’ participation and content contributions so that marketing and media are reflective and respectful of authentic NYC street dance culture;
Present team with options for new graphic designer and style guide for IST; manage new graphics;
Identify and recommend additional revenue generating opportunities for IST dancers online;
Social Media Manager/Marketing Coordinator Job Description:
Serve as liaison between Marketing Strategist, Digital Content Manager and Membership Marketer;
Teach/Train three-four IST dancers how to assist in maintaining marketing and membership campaigns on an ongoing basis; lead IST media training/coaching sessions on Mondays 4:00 pm – 6:00 pm via zoom;
Update websites for IST and DiTS (WIX and Square Space subject to change);
Oversee execution of online social media campaigns;
Supervise organization’s digital content archives (currently executed by an IST administrator) for IST and Dancing in the Streets
Digital Content Producer Job Description:
This consultancy will be project based.
Produce all digital elements for online event, video shoots or live performances featuring street dancers for digital content consistent with IST strategic plan;
Create electronic press kits for different revenue-stream clients including:
-performing arts presenters
-corporate/advertising/branded content clients
Create video/visual content for fundraising page (with guidance by Membership Marketer)
Membership Marketer Job Description:
Set up online donor campaign (utilizing a fundraising platform) with ED and Development writer;
Manage modest digital media budget, and find creative ways to amplify organic outreach;
Build audience and followers for IST; find ways to encourage audiences to support IST;
Process donor thank you’s and coordinate donor benefits;
Manage dancers as admin assistants
Candidates will have knowledge, skills, & qualities as follows:
Strong knowledge of online social media trends; knowledge and experience marketing to global street dance and hip hop culture media strongly preferred;
Knowledge and broad perspective of NYC street dance styles, techniques, and culture required. Preferred knowledge: litefeet & flexN and other street dance and club style dance forms;
Strong technical knowledge of how to maximize use of social media platforms;
Knowledge of graphics and Google Ads programs;
Strong organizational and time management skills;
Experience editing and laying out website platforms such as WIX and Squarespace;
Knowledge of performing arts market; tourism market; street dance market/audience a plus;
Excellent interpersonal skills, writing and communication skills and computer literacy;
Ability to relate and work well with a range of personalities including street dancers, clients. Board Advisors, consultants, and presenters;
Demonstrates ability to create a rigorous, challenging, respectful, and supportive work environment in which all participants and collaborators (dancers, colleagues, clients, supporters, etc.) feel heard, respected and valued;
Ability to recognize and foster leadership and other personal and professional skills in IST dancers.
Ability to meet deadlines.
Understand and be a proponent of IST’s artistic vision and philosophy in support of its mission and strategic plan.
Email cover letter stating which job role(s) above you are applying for, resume, and 7-10 portfolio/work sample links that clearly state your role of involvement in each project sample to: Erica Ruben, Executive Director,
Please label your email with SUBJECT: Marketing Consultant
Dancing in the Streets is an active Equal Employment Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.